DNA build tough dog gear, right here in North East England.

The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.

DNA Products are truly built to last and the UK based team passionately channel the spirit of their forebears by bringing imagination, innovation and perspiration to everything they offer. You could say this is in their DNA.

Made in Britain

Tough Gear – Made Here