DNA Dogwear
DNA build tough dog gear, right here in North East England.
The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.
DNA Products are truly built to last and the UK based team passionately channel the spirit of their forebears by bringing imagination, innovation and perspiration to everything they offer. You could say this is in their DNA.
Made in Britain
Tough Gear – Made Here
Best Sellers
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DNA - Grip Line Long Line
Regular price From £19.99Regular priceUnit price per£22.99Sale price From £19.99Sale -
DNA - Explorer Long Line *Spring Sale*
BlackRedDNA - Explorer Long Line *Spring Sale*
Regular price From £13.99Regular priceUnit price per£22.99Sale price From £13.99BlackRedSale -
DNA - Road Trip - Car Seatbelt Tether *Spring Sale*
Forged EmbersDNA - Road Trip - Car Seatbelt Tether *Spring Sale*
Regular price From £10.99Regular priceUnit price per£16.99Sale price From £10.99Forged EmbersSale -
DNA - Grip Line Training Lead
PurplePinkBlueRedBlackOrangeSaleDNA - Grip Line Training Lead
Regular price £15.99Regular priceUnit price per£16.99Sale price £15.99PurplePinkBlueRedBlackOrangeSale
All DNA Products
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DNA - Road Trip - Headrest Tether *Spring Sale*
Forged EmbersDNA - Road Trip - Headrest Tether *Spring Sale*
Regular price £13.99Regular priceUnit price per£22.99Sale price £13.99Forged EmbersSale -
DNA - Road Trip - Vehicle Anchor Tether *Spring Sale*
Regular price From £10.99Regular priceUnit price per£16.99Sale price From £10.99Sale -
DNA - Road Trip - Car Seatbelt Tether *Spring Sale*
Forged EmbersDNA - Road Trip - Car Seatbelt Tether *Spring Sale*
Regular price From £10.99Regular priceUnit price per£16.99Sale price From £10.99Forged EmbersSale -
DNA - Grip Line Long Line
Regular price From £19.99Regular priceUnit price per£22.99Sale price From £19.99Sale -
DNA - Explorer Long Line *Spring Sale*
BlackRedDNA - Explorer Long Line *Spring Sale*
Regular price From £13.99Regular priceUnit price per£22.99Sale price From £13.99BlackRedSale -
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DNA - Shock Lead
Regular price From £24.99Regular priceUnit price per£26.99Sale price From £24.99Sale -
DNA - Lockable Carabiner *Spring Sale*
Regular price £7.99Regular priceUnit price per£11.99Sale price £7.99Sale -
DNA - Ascent Rope Lead *Spring Sale*
Bamburgh BlueDark SkiesOtterburn OrangeRoman RedDNA - Ascent Rope Lead *Spring Sale*
Regular price From £13.99Regular priceUnit price per£22.99Sale price From £13.99Bamburgh BlueDark SkiesOtterburn OrangeRoman RedSale -
DNA - Ascent Figure of 8 Pull-Training / Slip Lead *Spring Sale*
Roman RedBamburgh BlueDark SkiesOtterburn OrangeDNA - Ascent Figure of 8 Pull-Training / Slip Lead *Spring Sale*
Regular price From £13.99Regular priceUnit price per£22.99Sale price From £13.99Roman RedBamburgh BlueDark SkiesOtterburn OrangeSale -
DNA - Sherpa Lead - Double Secure Construction *Spring Sale*
Otterburn OrangeBamburgh BlueDark SkiesRoman RedDNA - Sherpa Lead - Double Secure Construction *Spring Sale*
Regular price From £14.99Regular priceUnit price per£24.99Sale price From £14.99Otterburn OrangeBamburgh BlueDark SkiesRoman RedSale -
DNA - Shock Lead Extender
Regular price From £19.99Regular priceUnit price per£19.99Sale price From £19.99 -
DNA - Road Trip Shock Seatbelt Tether
Regular price From £24.99Regular priceUnit price per£24.99Sale price From £24.99 -
DNA - Road Trip - Shock Anchor Tether
Regular price From £24.99Regular priceUnit price per£24.99Sale price From £24.99 -
DNA - Road Trip Shock Headrest Tether
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99 -
DNA - Shock 2m CaniX Runner Line
Regular price £29.99Regular priceUnit price per£29.99Sale price £29.99 -
DNA - Shock Duo - Double Dog Lead Coupler
Regular price From £32.99Regular priceUnit price per£32.99Sale price From £32.99Black